Paper choice is often subjective. Designers find the right paper through aesthetic qualities which include look and feel. However, a familiarity with terms that describe paper should help designers communicate their preferences to suppliers and printers.
SURFACE
As mills turn pulp into paper, they adjust the surface for look, feel and printability. There is no authoritative vocabulary to describe different surfaces; each grade of paper has its own set of terms to describe the various surfaces for that grade.
A paper's surface will affect such factors as how it accepts ink, how fast the presses can process the paper, and how well it maintains ink uniformity. If your printer comments on the poor surface of your paper...consider a change.
COLOR
Color may be the most important quality of your paper. Most printing papers come in shades of white. The subtle differences in paper color (especially shades of white) mean that color selection should be done carefully. For instance, your favorite gray may be lighter in 24# bond for letterhead than 80# cover stock for business cards.
Or your mill may have changed its stock, making the August run slightly different than the December run.
FSC
Friendship Creative Printers is pleased to announce that it has received Chain of Custody (COC) Certification from the Forest Stewardship Council (FSC). This certification guarantees that Friendship Printing’s work processes handle paper used for printing from a responsibly managed forest in a manner that faithfully maintains the identity of the paper through to the end product. The FSC is an international organization that brings people together and sets standards to find solutions which promote responsible stewardship of the world's forests. Focusing on environmental, social and economic aspects of responsible forest management has resulted in 90 million hectares of forests in more than 82 countries becoming certified. For more information on the Forest Stewardship Council please visit www.fscus.org. Choose from our list of FSC certified stocks. Please view The Green Report below.
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